Facebook & Instagram ads · UK

Meta ads that actually bring in customers — without the agency price tag.

We build, run, and optimise Facebook and Instagram ad campaigns for UK sole traders and small businesses. Flat monthly fees. No long contracts. No buzzwords. Just leads landing in your inbox.

UK-based. No outsourcing. Month-to-month. Cancel anytime. Plain English. No jargon.

Built for the trades and small businesses we know best

Electricians Plumbers Personal trainers Beauticians & salons Local cafés & restaurants Cleaners Driving instructors Photographers Tradespeople Online shops
Who this is for

If you're running the business and trying to find new customers, we built this for you.

Most ads agencies are priced for businesses with £5,000-a-month ad budgets. We're not that. We're for the people running a one-person shop who want a steady trickle of enquiries, not a flood.

You've tried Boost Post

You've spent £20 boosting a post and seen nothing come of it. You suspect there's a better way, but the agencies you've called quoted £1,500/month. There is, and they don't.

You're allergic to jargon

"Pixel-based retargeting funnels with lookalike segmentation" makes your eyes glaze over. Fine. We do the technical work and tell you the parts that matter, in plain English.

You want results, not reports

You don't have time to read a 12-page dashboard. You want to know: are people calling or aren't they? Our monthly summary fits on one page.

What's included

Everything to get your ads running and keep them improving.

1

Setup & foundations

Meta Pixel installed on your website, audiences researched, ad account configured properly, billing set up cleanly.

2

Ad creation

We write the ad copy and produce the visuals — images, simple video, or carousels — designed for your specific service.

3

Targeting & placement

Geographic, demographic, and interest-based targeting so you reach the right local audience on Facebook and Instagram.

4

Ongoing optimisation

We monitor performance, pause what's not working, double down on what is, and refresh creative before it gets stale.

5

Lead handling guidance

We help you set up a simple way for new enquiries to reach you (form, WhatsApp, phone) so leads don't fall through the cracks.

6

Monthly summary

One page. Plain English. What you spent, what you got, what we changed, what we're doing next month. No 30-page PDFs.

Pricing

Flat monthly fees. No surprises. Cancel anytime.

Pick the tier that matches your goals and budget. Your ad spend (the money paid to Meta) sits separately and stays in your account — you control it.

Starter

Get found locally

Best for sole traders just starting with Meta ads.

£249 / month

+ one-off £149 setup (waived on 3-month sign-up)

  • 1 active ad campaign
  • Meta Pixel install & audience setup
  • 2 new ad creatives each month
  • Weekly performance check & tweaks
  • One-page monthly summary by email
  • Suggested ad spend: £150–£300/mo
Start with Starter →
Scale

Compound your wins

For established businesses scaling Meta ad spend.

£899 / month

+ one-off £199 setup (waived on 3-month sign-up)

  • Unlimited campaigns
  • Creative refresh every 2 weeks
  • Daily monitoring & optimisation
  • Bi-weekly strategy calls
  • Lookalike audiences & advanced retargeting
  • Conversion tracking for online sales / bookings
  • Suggested ad spend: £800+/mo
Talk about Scale →

All prices in GBP, exclusive of VAT (where applicable). Ad spend is paid directly to Meta from your card — we never touch it.

Optional add-ons

One-off extras you can bolt onto any tier when you need them.

  • Bespoke video ad (15–30 seconds, vertical for Reels)£249
  • Custom landing page for ad campaign£399
  • One-off strategy & positioning session (60 min)£149
  • Existing ad account audit & recommendations£99
  • WhatsApp Business setup for lead replies£75
How it works

From first call to your first leads — usually within 14 days.

Free 20-min chat

You tell us about your business and what "more customers" looks like. We tell you honestly whether Meta ads are the right move.

Setup week

We install your Pixel, set up your ad account properly, research your audience, and write the first set of ads.

Go live

Ads launch with a small daily budget. We watch performance for the first 72 hours and adjust quickly.

Tune & grow

Weekly tweaks, monthly creative refresh, monthly summary email. You focus on serving the customers we send you.

FAQs

Sensible questions, honest answers.

If you don't see your question here, ask us directly — we'd rather have a five-minute call than try to cover every angle on this page.

Ask a question →

How much do I need to spend on the ads themselves?

For most sole traders, £150–£300 per month in actual ad spend is enough to start seeing enquiries. Tradespeople in competitive areas (e.g. London plumbers) usually need £300–£500. We'll be honest with you on day one about what's realistic for your area and service.

Am I locked into a contract?

No. Everything is month-to-month with 30 days' notice. The optional 3-month sign-up just waives the setup fee — it doesn't lock you in beyond that.

Who owns the ad account and the data?

You do. We build everything inside your Meta Business account. If we ever part ways, you keep everything — Pixel, audiences, history, all of it. We just remove our access.

Can you guarantee leads or sales?

No-one honest can. What we can promise is that the campaigns will be set up correctly, monitored actively, and refined weekly. If after a fair test (usually 4–6 weeks) the numbers don't work for your business, we'll tell you so.

I don't have a website — can you still help?

Yes. We can route enquiries through a Meta lead form (no website needed) or WhatsApp / Messenger. If you want a simple landing page, that's a £399 add-on.

Do you do Google Ads / TikTok / LinkedIn too?

Not as part of these packages. We focus on Facebook and Instagram because that's where the ROI usually lives for local sole traders. If you need help on other platforms, we'll happily point you to someone good.

What about VAT?

Prices on this page are exclusive of VAT. We add VAT to invoices where applicable. Your ad spend with Meta is invoiced directly to you by Meta, with VAT separately.

Get in touch

Tell us about your business — we'll come back within one working day.

Free 20-minute call, no pressure. We'll ask what you're trying to grow, what you've tried, and whether Meta ads are the right move for you right now.

Prefer email? Drop us a line at contact@kivaan.co.uk.

We reply to every enquiry within one working day. No spam, no follow-up nags — promise.